Tuesday, July 18, 2006
Looking At Our System
We are paying the bills, but not getting ahead. We are looking at our system of doing things so we can rectify this situation. I still believe that internet marketing will do it in the long run, but we need immediate income and Ebay is the way we know how to get that. Sharon and I need to evaluate our sales and see if there is a better way to market our wares on Ebay.
Obviously, listing more items every day will increase our income. That means more work and longer days, if longer days is possible. We are already here at the warehouse 12 to 14 hours a day.
So, we need to think about lowering prices and sell a larger volume. We need to think about raising prices so the perceived value of what we sell is higher. We need look into selling lots instead of single items. There are a lot of options we can evaluate and try.
The problem is that when you are up against the wall just paying the bills, you do not have confidence to experiment with things that might not work. However, innovation and change are what make businesses grow. What a delima.
Part of the reason we are not doing internet marketing is about what I just said. It is scary to try to get by on the unknown when you have a know method of generating income. Oh, I know quite a bit about IM, but not enough to feel confident enough to try to make a living at it. I need to slowly work my way into making more at IM, at little at a time.
Life is full of so many challenges that is is always interesting.
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